How to Use Webflow Templates (And Who Needs Them?)

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We explored Webflow's template capabilities for building websites to help you make the right decision.

Our focus here is to show you why Webflow templates are useful and for who they are.

Let’s dive in.

Key takeaways:

  • We recommend Webflow templates for those seeking simple websites (e.g., portfolio).
  • We advise against relying on Webflow templates for startups, agencies, and businesses of any size aiming to build robust websites.

A Brief Introduction to Webflow Templates

As with any other website builder, Webflow features templates that are used as a pattern for producing personal or business websites. The main use of templates is to simplify and fasten the design process.

These website layouts include variety of pre-designed pages for homepage, services, solutions, blog, contact and more.

You can choose from over 2,000 templates, such as business, portfolio, and blog—and can customize with Webflow's code-free design tools.

Now let’s see where to find Webflow templates.

Where to Find Webflow Templates

Using Webflow for website creation is important due to its ease of use, customization options, and SEO tools. These features empower users to create professional, responsive websites to drive business success and generate substantial income.

Find Webflow templates on the Webflow’s marketplace.

The Webflow marketplace is the place to buy or choose free templates. 

When selecting a template, prioritize authors with a proven history of crafting top-notch templates.

Choose the Webflow templates that suit your industry by browsing through categories. There are:

  • popular tags
  • category
  • language
  • style
  • features
  • type
  • all tags

Time to see the capabilities of both free and paid templates before we dive into the use cases.

Pros and Cons of Using Webflow Templates

Before you start learning how to use Webflow templates, you must be aware of their benefits and drawbacks.

Pros of using Webflow templates
  • Free and paid options available
  • Speeds up design process
  • No coding required
  • Basic SEO optimization
Cons of using Webflow templates
  • Limited creative control
  • May not fully align with specific brand identities
  • Accessibility compliance not guaranteed

Now that you know Webflow's pros and cons, are you ready to start using a Webflow template?

3 Steps on How to Work with a Webflow Template

Here is a simple guide on how to start working with Webflow templates.

1. Select a Webflow template

First, browse the Webflow marketplace and choose a template that suits your needs.

After finding a template you fancy, you'll usually spot options like:

  • Use for Free
  • Buy $$

Here is an example of paid template:

An example of paid Webflow template

You can preview it in the browser before clicking on the blue button to proceed.

Webflow paid templates range from approximately $20 to $150.

Once you've got the template, Webflow will guide you in adding a template to an existing project.

So, you can start with the editing process.

2. Edit a Webflow template

Within Webflow Designer, you'll have full control to tweak the template to suit needs.

  • Duplicate the template for backup

Before you begin editing the Webflow template, make sure to duplicate it for backup.

  • Customize fonts, colors, images, and other elements using Webflow Designer

Cloning ensures you have a safety net in case of any errors during customization.

That being said, simply click the 'Duplicate' icon in the site settings.

Click the 'Duplicate' icon in the site settings to duplicate the template or backup.

Here are all the customization options:

  • Add the custom font
  • Manage colors
  • Clear the styles
  • Compress images and videos
  • Optimize CSS and JavaScript files

3. Publish the Webflow site

Before publishing a page, it is essential to:

  • Set favicon, webclip, and email notifications
  • Minimize HTML, CSS, and JavaScript for optimization

Free Webflow Templates vs Paid Webflow Templates

There are both free and paid templates designedto elevate the online presence of different kinds of businesses.

But many businesses make the same mistakes when choosing free website templates. An insufficient or poorly defined website strategy can lead to poor business performance and, ultimately, lost customers.

Even with paid templates, you won’t achieve the full website potential you deserve. However, we agree that Webflow templates are great when it comes to building simple pages.

Here are some top paid Webflow templates features:

  • eye-catching animations
  • customization (greater flexibility)
  • multiple layout options
  • full responsiveness

Finally, here are our top Webflow template picks:

Webflow landing page templates

  1. Webflow landing template
  2. Webflow landing template

Webflow portfolio templates

  1. Webflow portfolio template
  2. Webflow portfolio template

Webflow agency templates

  1. Webflow agency template
  2. Webflow agency template

Webflow saas templates

  1. Webflow SaaS template
  2. Webflow SaaS template

Best free Webflow templates

  1. Best free Webflow template
  2. Best free Webflow template
Discover the best free Webflow templates.


We’ve seen that Webflow templates offer a powerful way to quickly create professional websites without coding.

Remember: Free templates are great for simple projects with limited budgets.

Paid templates offer advanced features such as eye-catching animations, greater customization options, and multiple layout options. These features makes them suitable for businesses of different sizes.

You ask. We answer.

Rea is a versatile SEO writer with over 3 years of experience. At Nube, she devotes a high degree of attention to content focused on Webflow and design to establish topical authority in this field.